Nani touches a new benchmark in his career. The Hindi dubbing rights of his upcoming film ‘MCA’ for producer Dil Raju has been sold for Rs. 1.25 crore, highest ever for a Nani’s film till date. Even though, lineage star Mahesh Babu, jr NTR and Allu Arjun’s films are sold for anywhere between Rs 12 to 15 crore, but Nani crosses Rs 1 crore mark in 2017.
Although, most of Nani’s films like ‘Bhale Bhale Mogadivoy’, ‘Nenu Local’ and ‘Ninnu Kori’ have shattered box-office records in AP, TS and overseas, but Nani was unable to expand his pan-Indian appeal. ‘Pan-Indian audience like to watch mostly action films of big Telugu stars, than simple love stories. If not for Dil Raju’s tough bargaining, even ‘MCA’ wouldn’t have got such a price,’ says a industry source